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SOGICASOGICA

SOGICA

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Join date: Aug 14, 2025

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Jul 22, 20265 min
Regulatory communications
When communication becomes a legal obligation: what Canadian class actions really require Every year, hundreds of thousands of Canadians receive a notice informing them that they are part of a class action lawsuit. For the vast majority of them, it's just another email, a letter slipped between two bills, or a text message that's half-read before being moved on. And yet, behind each of these communications lies a fundamental requirement of our judicial system: the members of a group must be...

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May 29, 20262 min
When personalization becomes essential in the age of AI
At the 9th edition of Salon Connexion 2026, Alexandra Perreault, account manager, and Benoît Delisle, senior sales manager, represented SOGICA. The conferences and discussions of this day, entirely devoted to artificial intelligence and digital transformation, confirmed a reality that we observe and defend every day: generic communications no longer have a place. But above all, they reinforced a core belief at SOGICA: it's not the channel itself that loses relevance, but rather the lack of...

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Apr 13, 20262 min
Passing on an SME while preserving its DNA
When the question of succession arose at SOGICA, it wasn't an obvious or automatic decision. Rather, it was shaped through the collective reflection of five successors with complementary backgrounds, strengths, and visions. Together, we shared the same goal: to preserve what constitutes the very essence of the company—its people, its values, and its unique way of supporting its clients. As members of the second generation involved in this venture, the takeover represented much more than a...

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