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At the 9th edition of Salon Connexion 2026, Alexandra Perreault, account manager, and Benoît Delisle, senior sales manager, represented SOGICA. The conferences and discussions of this day, entirely devoted to artificial intelligence and digital transformation, confirmed a reality that we observe and defend every day: generic communications no longer have a place. But above all, they reinforced a core belief at SOGICA: it's not the channel itself that loses relevance, but rath

When the question of succession arose at SOGICA, it wasn't an obvious or automatic decision. Rather, it was shaped through the collective reflection of five successors with complementary backgrounds, strengths, and visions. Together, we shared the same goal: to preserve what constitutes the very essence of the company—its people, its values, and its unique way of supporting its clients. As members of the second generation involved in this venture, the takeover represented muc